Pernod has an international portfolio of some ten brands, distributed in over 110 countries: Pastis 51, Pernod, Soho, Dita, Suze, Flavoured Café de Paris and Café de Paris, Byrrh and Ambassadeur, and Marquis de Montesquiou Armagnac. International business represents 18% of company turnover. Pernod is no stranger to international business, and it has successfully supported its brands wherever the markets offered development prospects.
Pastis 51 and Suze are particularly well represented in Western Europe and in Africa.
The Pernod brand, established in 110 countries, is the number one French anise spirit bought outside France. Very widely distributed in all international bars and in a very large number of shops on all continents, Pernod enjoys great name recognition - for decades now it has had the support of millions of consumers. Its main markets are Great Britain, Germany, Scandinavia, North America, Australia and Japan.
Soho's success on its markets is growing. The brand is marketed in Canada and Switzerland as well as France. It is currently being tested in Germany and in the United States. Under the Dita label, it has already been popular with the Japanese for nearly 15 years. In 2005, Pernod launched Starry by Dita, a new starfruit-flavoured liqueur, in Japan.
Sales of flavoured Café de Paris, already the leading brand in the sparkling wines market in Switzerland and Japan, are constantly rising.
Wine-based aperitifs, liqueurs, Crèmes de Cassis and Marquis de Montesquiou Armagnac complete a diversified portfolio of brands in which tradition and modernity are harmoniously combined.