Pernod is one of the emblematic subsidiaries of Pernod Ricard, the world's second biggest wines and spirits group.
The strength of the Pernod Ricard group lies in its decentralised operating methods, which encourage decision-making as close as possible to market requirements.
The Group is comprised firstly of "brand-owning" companies and secondly, on all key markets, distributors of these brands, themselves supported by powerful local brands.
Pernod is both a brand owner and a brand distributor.