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The innovation unit is part of the Development and Projects Department. It is staffed by Marie-Caroline Arnaud, Innovation Manager, and the Research and Development team led by Claire Thémé. Marie-Caroline is a "Sciences Po" political science graduate with 15 years' experience in marketing and then in innovation, while Claire holds an Engineering Degree from the Montpellier Institute for Engineering Sciences (ISIM) and has been working at Pernod R&D for 14 years. |
The team conducts innovation projects throughout the year. It manages a specific budget and works in project mode. Gloss, 51 Citron and Shaaz are the first products to result from this new corporate priority strategy, while Barpremium.fr is the first service. They are all the direct result of the work of the innovation unit, in conjunction with all the company's specialist departments (marketing, sales, industrial, legal, etc.).
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