Since its creation in 1805, Pernod has considered innovation to be the real factor in defining differentiation and competitiveness in the market, both for launching new products and improving customer services. Pernod has seen strong growth over the last 15 years, due to the excellent performance achieved by several innovations, notably the launch of Soho in 1989.

Pernod established an innovation unit in 2002, with a considerable investment of human and financial resources. The word is out: sustainability means innovation, and the ambition to be forever closer to customers and consumers, reactive to changes in the market and drinking trends.
So it is Pernod's goal to remain constantly able to anticipate the increasingly shorter product lifecycles and to offer a range of products and services that combine quality and modernity. Consequently, while adapting to new methods of buying, and particularly online sales, Pernod has brought innovation to its sector by creating the first web site for advice and online sales of spirits with Barpremium.fr.