Gloss was launched on the market at the end of 2004. This is a cherry- and ginger-flavoured drink that was voted "Flavour of the Year" in 2006 in the Drinks Innovations category.

Gloss's key advantages
Gloss is an unusual and powerful product mix. The formula created by the R&D team is quite original, combining the sweetness of fruit – the cherry – associated with the sensuality of a spice – ginger. Its short, trendy and international name is a veiled reference to a top make-up product. The packaging is refined (gold and serigraphy) and sensual (red and shiny).

Shaaz was launched on the French and Japanese markets in April 2005. This is a fig liqueur with a delicate orange blossom flavour.

Shaaz's key advantages
Shaaz offers the consumer an innovative product mix – a refined, sensual name and evocative logo, high-impact packaging with its opaque violet bottle in a unique modern format, a pink cork and traditional oriental symbols. With Shaaz, Pernod is capitalising on the current buoyancy in the modern liqueurs sector, in which innovation is the driving force.