The Brands anisés
 

In second place on the spirits market, 51 is the drink with the essential flavour of south-east France.
Convivial and full of flavour, it is present at all ferias and festive occasions.
Its secret? A traditional recipe with a unique taste, combining anise, liquorice and the aromatic herbs of Provence.
*source IWSR 2005

51: the intense coolness of aniseed

The genuine pastis of Marseille, 51 is a drink with warm, sunny origins. With its delicate natural anise flavourings, this authentic recipe inspired by Mediterranean aromas exudes incomparable coolness at all times. A great classic with the gentle flavours of the South.

51, the story of a succes

  • 1951: After a ban lasting over 10 years, anise aperitifs were once again authorized. Pernod resumed production of Pernod 40 and Pernod 45, and created a new pastis, called Pernod 51 in reference to its year of creation.
  • 1954: Pernod 51 was renamed Pastis 51.
  • 1968: 51 became the company's leading brand
  • 1978: 51 was present for the first time at the 5 Nations Cup.
  • 1983: 51 entered for the first time in the Paris-Dakar race, with Hubert Auriol's motorcycle.
  • 1984 to 1998: In order to adapt to consumer demand, Pernod created new bottle sizes: 70 cl, 150 cl and gallon (4.5 l).
  • 1991: 51 promotional events were organised at all ferias in the south of France: Nîmes, Bayonne, Dax and Béziers.
  • 2000: 51 adopted a new visual identity. Yellow, red, green and blue: four colours to symbolise the heat, creativity and spontaneity of the brand.
  • 2002: 51 celebrated 51 years of existence
  • 2003: The website www.pastis51.fr went online.
  • 2004: Pernod created 51 Citron.
  • 2006: 51 Citron was elected "2006 Flavour of the Year" in France in the anise spirits category.

All the flavours of the Mediterranean!

An association of carefully selected ingredients, 51 reveals its fresh, light natural flavourings: African kola nuts, star anise from China or Vietnam, liquorice, aromatic plants from Provence. A subtle blend that gives this pastis its unique, fruity flavour.

  • Pastis 51 can be served at any time in traditional fashion, diluted with 5 volumes of well-chilled water and a few ice cubes. For an original aperitif, it can also be drunk as a long drink, with fruit juice or a mixer
Pastis 51
  • The 6 nations:
    - 2 cl 51
    - 1 cl guava Soho
    - 3 cl freshly squeezed orange juice
    - 3 cl guava juice
    - 3 cl pineapple juice
    - Ice cubes
    - Sparkling water
    Shake and pour into a 51 long-drink glass



  • Traditional 51
    - 1 measure of Pastis 51
    - 5 measures of water
    - Ice cubes



  • 51 Brazilian
    - 3 cl Pastis 51
    - 10 cl iced water
    - Lime juice
    Enjoy with a teaspoon of sugar


  • Mauresque
    - 1 measure of Pastis 51
    - 3 dashes of barley water
    Enjoy diluted with iced water and ice cubes



  • Parrot
    - 1 measure of Pastis 51
    - 3 dashes of mint cordial
    Enjoy diluted with iced water and ice cubes


  • Tomato
    - 1 measure Pastis 51
    - 3 dashes of grenadine cordial
    Enjoy diluted with iced water and ice cubes


  • Cooler
    - 1 measure of Pastis 51
    - 1 measure of fresh lemon juice
    - 5 measures of tonic or lemonade
    - Ice cubes to taste


  • 51 frosted
    - Pastis 51 granita (crushed ice)
 
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