The trend is to drink Café de Paris Chocolat in Japan for Saint Valentine's Day.

For the romantic event of the year in 2007, Café de Paris launched chocolate-flavoured Café de Paris in honour of one of the more surprising local customs, where the woman offers chocolates to the man she loves! If the man loves the woman who has given him the chocolate, he responds a month later, on 14th March, by giving her cookies.
 In actual fact, courtesy now has it that a woman gives chocolates to all the men that she knows, particularly to her work colleagues. At that time, she gives "giri choco", (which, literally translated, means obligation chocolate), or ordinary chocolate.
On the other hand, she keeps the "honmei choco", or authentic chocolate, for her favourite man.

The trend is to join forces with designer Ora-Ïto to create exclusive Ballantine's bottles, destined for the nocturnal world.
Ora-Ito was propelled to stardom by his fake, virtual prototypes of brand objects, making him now the most sought after French designer of his generation. For the Ballantine's brand, he has designed two mirror creations: B Ballantine's and Platinum Ballantine's. An event in the nocturnal world and in design.

It's cool to bring out a soft coat for a vodka that has come in from the cold.
Zubrowka, the famous Polish Buffalo Grass Vodka, is clothed in a chic, snug soft cover with an insulated lining for this winter. After last year's fur, vodka is once again at the height of fashion!